Statistics
In the competitive world of short-term rentals, high-quality, professional photography can make all the difference. Listings with professional photos not only attract more potential guests but also help you stand out in search results, leading to higher bookings and increased revenue.
Benefits of Professional Photography
Increase in Bookings
Listings with professional images experience a 24% increase in bookings compared to those with low-quality photos.
(Source: Airbnb statistics)
Higher Nightly Rate
Properties with professional photos can command a 30% higher nightly rate, as guests perceive greater value.
Faster Booking Decisions
Your first image is crucial. Listings with standout primary photos see a double-digit increase in clicks from potential renters.
Why It’s Worth the Investment
Professional photography is an investment that pays for itself. Here’s how:
Photography Cost: $100–$450 per session.
Potential Returns: If high-quality photos allow you to:
-
Increase nightly rates by $20
-
Improve occupancy by 10%
For a property renting at $100 per night with a 70% occupancy rate (255 nights/year), this results in an additional $5,100 in revenue per year—more than covering the photography cost.
View our Services